The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.
Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today.
Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011.
IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time.
