As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.
Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.
Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.
Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.
With the shift to digital accelerating faster than ever, here’s how CG brands can learn from their DTC counterparts and stay competitive amidst a digital transformation that’s been kicked into high gear.
Branch joined the company just seven months ago, and was praised in a company statement for his work in expanding strategic partnerships and identifying opportunities to broaden consumer reach at retail.
