Customer Experience

E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.

Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver.

Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices.

OREO Colorfilled allows shoppers to personalize OREO cookie wrappers this holiday season, supporting Mondelez International's Strategy to Grow E-Commerce Revenues to $1 billion by 2020.

Find out what new smart technology innovation ensures Californian consumers will never run out of beer again.

Embracing e-commerce, American Heritage Billiards is reinventing how large item purchases are made, while improving its shipping process for superior customer service.

The age of the Internet of Things presents opportunities and challenges across industries. Companies are embedding digital sensors in their products, while retailers are experimenting with digital transformation.

Nescaf and Google have teamed up to offer the worlds first fully immersive virtual reality coffee experience. Find out how the Nescaf 360 app and an ingenious viewer transport consumers to Brazils coffee fields.