E.J. Gallo Fetches More Mobile Rewards E.J. Gallo Winery is extending a consumer loyalty mobile app pilot after successful results. SVP Worldwide Elevates Customer Service Skills With Oracle Retail Consumer sewing machine company SVP Worldwide is refining its customer service capabilities to meet today’s new consumer demand. Harry’s Sharpens Workforce Management Harry’s is investing its workforce management capabilities in order to beef up its customer service capabilities. Mars Commits to Global Diversity, Refreshes M&M'S Brand Strategy M&Ms is promising to use “the power of fun” to include everyone, and increase the sense of belonging for 10 million people around the world by 2025. How Taylor Stitch Is Iterating at the Speed of Social Pandemic fatigue is real, and it’s something consumer goods marketing teams know well. KIND Names Kelly Solomon Global Chief Marketing Officer The role will focus on revenue-generating marketing research and strategic planning. How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value. New Retail Therapy Intel: Reach Consumers Suffering From COVID Fatigue New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment. NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar. AB InBev Unveils New Brand Identity AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy. First Previous 24 25 26 27 28 Next Last
