Retail

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

How a new committee hopes to redefine perfect order criteria to reflect the transforming food industry supply chain

Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

Handheld capabilities streamline re-order process and reduce stock outs

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry.