Today's ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets and meet the visibility and tracking requirements of their customers.
Kara Romanow catches up with Peter Hatch, Sr. director, Trade Marketing Application & Processes for RJ Reynolds, to discern how the role of the consumer goods sales representative has evolved.
The ninth annual Consumer Goods Fall Conference brought more than 180 consumer goods business and IT executives to The Ritz-Carlton in Orlando, Fla., on October 21-24.
The environment is increasingly on consumers' radar screens, according to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte.
