Retail

George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.

The sale of its North American Refrigerated Dough business is expected to better enable Sara Lee to focus on its branded meats and frozen desserts products and establish a platform for a strong and independent future.

Driven to serve customers in the best way at the lowest cost, leading retailers and consumer products manufacturers are embracing collaborative planning at the shelf. Thought-leaders from JDA Software Group and Capgemini reveal how they are helping trading partners, Sony Electronics, Frito-Lay and ScottsMiracle-Gro, to do just this.

The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.

The implementation is part of Kroger's Customer 1st mission, which will transform business operations to improve the customer experience and deliver the highest quality products and services.

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.

Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.