Retail

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?

Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.

IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

The executive started her career at S.C. Johnson, spending 17 years with the company in both Marketing and Finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc.

On May 5, 2014, Targets board of directors issued a statement detailing the executive changes.

Kwikee launches a new vendor portal for retailers and manufacturers to more efficiently communicate and fulfill requests for product images and data needed for e-commerce and other marketing applications.

More than 25 food and beverage manufacturers are partnering with Engage3, a retail intelligence and digital marketing solution provider, to offer consumers a new shopping experience.