Retail

Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands.

Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions.

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.