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Retail

  • Elexa Consumer Products Selects IoT Solution Partners

    Elexa has chosen Axalent and Arrayent to support its Dome Smart Home connected product initiative.

  • Ahold USA Meets Its 'Best Customer'

    Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project. 

  • Walmart Marketing Chief to Step Down

    Stephen Quinn, who has been Walmarts marketing chief since 2007, will retire in January. Find out which Target exec Walmart has hired to replace its marketing chief.

  • How Zero-Based Budgeting Can Transform Consumer Trade Promotions

    Zero-based budgeting is lately all the rage in consumer goods. Instead of assuming every departments budget should be exactly the same as it was last period plus or minus some incremental adjustments, the default assumption is that each department should budget for everything that they invest in from a zero base.One example of where this philosophy should be applied is in trade promotions.

  • Frugal Innovations for Emerging Markets

  • 2015 CGT Award Winners

    This fall, CGT had the privilege of honoring an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and industry as a whole. Meet the 2015 winners and finalists.

  • 2015 SMB Market Award Winner

    CGT honors Lactalis American Group, Inc. for using technology to encourage trials and drive sales via couponing opportunities, and serving ads to consumers who are browsing within a digital grocery environment.

  • Frugal Innovations

    Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.
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