CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise. Learn how today’s successful CGs are winning in the marketplace thanks to nimble REX strategies and technologies.
Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.
Consumer goods companies — especially food brands — are woefully behind the times when it comes to marketing insights, smart analytics and an ability to flex with changing behaviors. And at the root of this is an outdated, disconnected technology stack that is limiting agility and proactive decision-making.
Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.
Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership.
Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.
The choices consumers make today are often dependent on the strength of their relationship with the brand, which is why brands need to focus on fostering continued loyalty with each and every interaction.
