Mass Merchant

Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.

Church & Dwight will acquire the Hero Mighty Patch brand and acne treatment products in a $630 million cash and stock deal. 

As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.

Walmart took another step toward adding U.S.-made products to its assortment — to the tune of 330 business deals. Get the details.

Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.

Sustainability is taking on a playful spin as popular toy brand L.O.L. swaps out plastic for paper.

There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. .

The new initiative — with CGs like Burt’s Bees, PLUS, Pacifica, and more already signing on — communicates to consumers the products and packaging that are designed to be refillable, reusable, or compostable, or are made from either recycled content or materials that reduce the use of plastic.