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Mass Merchant

  • Febreze Joins P&G's Billion Dollar Brand Club

    A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.
  • Insight Pharmaceuticals Acquires e.p.t

    The home pregnancy test brand joins a family of over-the-counter and personal care products that include brands such as Sucrets, Nix, Bonine and Gentle Naturals.
  • P&G Compacts Tide, Gain for Target

    In the United States, the compaction of carton powder laundry detergents could save up to 2.9 billion liters of water, 4 million GJs of energy and 225,000 metric tons of CO2 equivalents each year.
  • Shopper Study Reveals Top Consumer Trends

    More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.
  • Wal-Mart Appoints EVP of Global Consumer Insights

    The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.
  • Hispanics Favor Brand Names in Personal Care

    When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.
  • Wal-Mart, P&G On TV

    The movie will also feature a soundtrack produced by music mogul Randy Jackson, which will be sold with the DVD together exclusively at Wal-Mart Stores.
  • A Green Old Orchard

    The juice features a proprietary blend of Truvia brand natural sweetener and a hint of natural sugar.
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