Manufacturer

The area of location information management (LIM) is an overlooked data segment that a rising number of consumer goods firms are trumpeting as a vital enabler to gain competitive advantage.

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

For years race fans used scanners to listen to communications between a driver and crew during a race.

Will Tesco's U.S. debut turn the West Coast into the Wild West?

Timex streamlines its e-commerce community

As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.

Perfetti Van Melle Data sync strategy eliminates redundancy

How companies can launch better products to the market faster