Skip to main content

Manufacturer

  • Power User - December 2004

    In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.
  • Editorial Advisory Board Forum

    Are Mergers Good or Bad for the Consumer Goods Industry?
  • The Pulse -- December 2004

    Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.
  • Product Innovation - December 2004

    The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.
  • Campbell Soup Cuts Forecast Error In Half

    At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate.
  • SPECIAL REPORT - November 2004

    If your mandate plate isn't full enough, don't fret.
  • An Eye-Opening Experience

    Not too long ago, coffee only came in one flavor.
  • UPCOMING EVENTS

    Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004.
X
This ad will auto-close in 10 seconds