Tapping Brand GrowthWhen it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Between the Lines -- March 2004 Making sense of POS data, private label competition and other industry-facing issues Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands First Previous 845 846 847 848 849 Next Last
