Manufacturer

As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events.

Integrated sales management gives Organic Valley an edge in organics market

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Consumer goods companies must develop breakthrough strategies for grow

Panasonic achieves tier 1 status with retail channel partners.

Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.

Sorrento breaks down silos to build one view of trade spend