Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees.
The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.
As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events.
