Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
Supporting long-term environmentally sound practices goes by many names -- going green, corporate social responsibility, sustainability, just to name a few.
It's been about a year since Tesco PLC announced it would enter the United States some time in 2007, and since then there has been much speculation as to how consumer goods companies and retailers will react.
Mountain Dew AMP Energy, along with the Army National Guard, will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign.
