The invention of the snowboard threw the downhill snow sports world onto a whole new ride. But the snowboard hasn't had a significant advance since metal edges some 20 years ago. Founded in 2005, Deuce Snowboards is helping to give snowboarding a new edge.
Lean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever.
New research reveals that consumer products manufacturers need to work on leveraging consumer insights, with only 43 percent indicating their ability is better than satisfactory. Read on for more of the survey's findings.
