Do More with Less: Philippe Lebard, Deloitte ConsultingIn today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less. Mattel Launches Four Specialty Web StoresThe toy company signs a multiyear agreement for technology, fulfillment, customer care and marketing services. Pinnacle Buys Birds Eye for $1.3B The combination creates a leader in both the frozen and shelf stable business segments. Tyson Names New Chief Executives Existing company executives will fill the roles of president and chief executive officer as well as chief operating officer. Campbell's Consumer Insights Prompt Web Site Overhaul Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos. Panasonic Partners for New Product Innovation IBM and Dassault Systemes are helping Panasonic in the digital development of product design plans. Rossignol Builds a Standard Information Structure At Rossignol Ski Company, flexible, easy-to-use analytics and reporting led to rapid organizational adoption and reduced costs. TAG Inks Sales Invoice Factoring Agreement Total Apparel Group Inc. expects to expedite cash flows and collection services, while reducing credit risk. Coca-Cola Unifies Global Juice Portfolio The company reveals a new visual identity for key brands in its extensive family of juice beverages. Smart Balance to Develop Bestlife Branded Products The brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program. First Previous 635 636 637 638 639 Next Last
