Tampico & Pepsi Launch Live Life Plus Campaign The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand. PepsiCo Launches Innovation Fellowship Program Six individuals will be invited to work side-by-side with approximately 24 PepsiCo leaders in an eight-session innovation and design workshop. FDA Issues Warning for Unilever and Dr Pepper The beverage makers have come under fire for making improper statements regarding green tea on product labels and Web sites. P&G Alters the Laundry Aisle Again New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs. Fox Head Selects PLM Solution for Growth The California-based company has purchased Centric's Product Specification, Sourcing, Calendar Management and Line Planning modules. PepsiCo Brand Switches to DSD This will be the first large scale step toward optimizing delivery systems resulting from the bottling acquisitions earlier this year. Revlon Strengthens Demand Sensing and Analytics A DSR will help the global manufacturer facilitate a single view of its customers across all departments. AkzoNobel to Become Primary Paint Supplier to Walmart The world's largest paint company will offer multiple paint brands, including Glidden, in Walmart U.S. stores starting in 2011. Target First to Sell Facebook Gift Cards The retailer capitalizes on a growing trend: Americans will spend more than $1.6 billion on virtual goods and social gaming in 2011. New Study Tracks Consumers' Green Confidence Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream. First Previous 586 587 588 589 590 Next Last
