Manufacturer

Historically,Land O' Lakes ran as a holding company with many separate entities. Over time,this resulted in an overly complex IT environment. In 2005,a strategic decision was made to move toward an operating company mode. Here, two company VPs give an exclusive update on Project Catalyst'sprogress.

Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".

Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens.

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.

The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.

Just Born Inc. is dressing up its PEEPS brand in rich luscious chocolate this Halloween.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.