Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives.
Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.
Tide Dry Cleaners has been selected as a Gold Winner in the 2012 Edison Awards competition, receiving the top honor in the New Retail Frontiers category.
In a final letter to the Avon Products, Inc. Board of Directors, Coty Inc. states that it is withdrawing its $10.7 billion offer, concluding its high-profile effort to take over a larger rival.
Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history.
The supplier of kefir cultured dairy products is nearly tripling distribution in Target stores as well as adding new Lifeway products to Target's dairy cases.
Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
