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Manufacturer

  • Campbell Steps Up the Pace

    Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.

  • Kimberly-Clark Empowers Front-End Innovation

    Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.

  • National Tobacco Company Undergoes Sales Force Evolution

    National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

  • Digital Investment Opportunities

    Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

  • Customizable Callaway

    Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.

  • Hershey Names CIO

    The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world.

  • Diamond Foods Completes Mission Critical TPM Journey

    With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.

  • Staying Power

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
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