From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.
The company's first CMO will be responsible for building on the strength of Kraft's unrivaled brands through the development of world-class marketing and innovation.
Apollo Global Management, LLC and Metropoulos & Co. submit a $410 million offer for the majority of the assets of the company's snack cake business, which includes both Hostess and Dolly Madison branded products, including the iconic Twinkies brand.
Lindt is also offering premium chocolate gifts from the heart, including the new Gourmet Truffles Gift Heart and LINDOR truffles, just in time for Valentine's Day.
Dole received unconditional approval from the Chinese Ministry of Commerce to implement the sale of its worldwide packaged foods and Asia fresh produce business to ITOCHU. Two lines of fresh produce business will remain with the new Dole following the the transaction: fresh fruit and fresh vegetables.
