Manufacturer

The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands.

By converting to new ERP software, Annabelle Candy enhanced operational efficiencies and achieved rapid regional growth. The companys regional success is prompting Annabelle to focus on establishing a national market for its candy.

Most consumer goods organizations struggle to develop the business case for implementing technology or business process changes. ConAgra Foods isnt one of them. Here, the Companys Senior Director of Continuous Improvement reveals five necessary steps and calculations to use as a template for your own continuous improvement strategy.

In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.

The two organizations will work together to equip parents with information and tools they need to keep their homes and families safe.

The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.

The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.