Manufacturer

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.

Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

Over the past year, P&G has met or exceeded its key financial commitments. The company returned $12.5 billion in cash to shareowners, but A.G. Lafley thinks that the company can do better: We have taken a hard look at what we need to do and how we need to change to perform better."

Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy.

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.