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  • Deckers Steps Out with Digital Marketing

    Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

  • A Mobile Milestone

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Mike's Hard Lemonade Goes All In on Digital?

    In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

  • TOMS Partners With Bain to Accelerate Growth

    TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.

  • Mars Names President, Global Chocolate

    The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.

  • The Forgotten Continent of Consumers: Africa

    Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?

  • O'Neill Gets Personal Online

    When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.

  • P&G Identifies Warehouse Global Standard

    Procter & Gamble has identified a global best practice for case picking and truck loading,driving down freight costs, increasing labor productivity by 15+ percent, and reducing material handling and in-transit damage.
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