Manufacturer

Since Talking Rain's ultimate retail strategy is to be a trusted advisor providing insight to its customer about the right product mix and placement of products, the company needed a technology that would enable the category management, marketing and sales teams to provide retailers with these insights.

Amazon set the Internet aflutter when it announced its latest digital innovation the Dash Button. Major CPG companies like P&G, Clorox, Coca-Cola and Kraft are already on board with the e-commerce giant testing with Amazon Prime members. It is already being said that these in-home buttons could give big CPG players the 'leverage they've lacked in e-commerce.'

A recent fortune.com article reports that the Walmart U.S. CEO acknowledges some progress, but says there is still more work to be done.

As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies.

In this role, Wendy Yang will design and lead Teva's global brand strategy and report directly to Dave Powers, President of Deckers Brands.

The Absolut Company is using the EPiServer Digital Experience Cloud running on Microsoft Azure to develop a new family of web sites to support its leading spirit brands.

CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates.