Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.
Nestle opens its new Nestle Research & Development Center in Solon, Ohio, the completion of a $50 million, two-year project to establish this global center.
For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.