Skip to main content

Manufacturer

  • Three Brands Get Social Media Savvy

    CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.
  • Unilever Leverages an Inspirational Vehicle

    Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project.
  • Picking Up the Pace in an Omnichannel World

    For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.
  • ConAgra CMO Joan Chow Leaves

    Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO.
  • July/August 2015 Digital Issue: Nice to Meet You!

    CGT's Editors give you a sneak peek into the trends and topics discussed in this month's issue.
  • Aspartame-Free Diet Pepsi Hits Shelves

    A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.
  • Dr Pepper Snapple Group Invests in Sports Drinks

    Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink.
  • Diamond Foods Drives Product Development with New Innovation Center

    Diamond Foods, Inc. has opened a new 7,000-square-foot innovation center adjacent to the Kettle Brand potato chip facility. The innovation center will drive new product offerings for Diamond's entire family of brands.
X
This ad will auto-close in 10 seconds