The Most Admired list is described by Fortune as 'the definitive report card on corporate reputations.' Based on nine criteria, from investment value to social responsibility, these 10 consumer goods companies ranked highly in their respective industry, being noted a reputation all-star.
The industry veterans are expected to provide oversight and leadership, positioning both companies to deliver value for shareholders, customers and consumers.
When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores.
