With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.
The North American grocery company will retain the iconic Kraft Foods name: The name changes will become effective upon its separation before the end of 2012.
Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.
Unilever's Open Innovation team launched a new online platform, which asks experts to help the company find technical solutions it needs to achieve its ambition of doubling the size of its business.
The M&A environment for consumer markets companies is primed for a resurgence in the next two to three years, according to KPMG LLP. Nearly 70 percent of respondents in a recent survey expect their companies to make at least one acquisition in 2012, compared with 57 percent in 2011. Here's a recap of recent M&A activity in consumer goods.
