These are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.
Consistent with its goal of maintaining a global perspective, The J.M. Smucker Company enters the growing Chinese market through a partnership with Seamild.
Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.
With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.
