Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.
The new leader brings more than 22 years of CPG and food industry experience from companies including Dean Foods Morningstar division, ConAgra Foods and Swift and Company.
Earlier in his career, the candidate held general management, marketing and sale roles across Asia with global companies such as Coca-Cola, Colgate-Palmolive, Duracell and Nestl.
Social media may have played a big part in the grocer's decision as 20,000 consumers have taken action to urge Chobani to drop GMOs from its supply chain, and posted comments on Chobanis Facebook page.