Hostess offered a preview into its new Innovation Lab, a space constructed to support the consumer goods company’s product innovation efforts amidst today’s significant shifts in consumer behavior.
CGT catches up with Dr. Kevin L. Powell, RDQ vice president, Biscuit, Gum & Candy of Mondelez International, to get a closer look behind its latest innovation investment.
The CPG giant will use a global innovation platform to drive portfolio transparency, speed commercialization, and accelerate response to changing market conditions.
Flowers Foods is consolidating business units and making some leadership adjustments in order grow its brands, improve operations and more heavily focus on product innovation.
Cathryn Sleight has been elevated to chief growth officer of Mars Wrigley, tasked with leading the brand’s global marketing, innovation, insights, analytics and business development.
Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.