These are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.
Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.
The M&A environment for consumer markets companies is primed for a resurgence in the next two to three years, according to KPMG LLP. Nearly 70 percent of respondents in a recent survey expect their companies to make at least one acquisition in 2012, compared with 57 percent in 2011. Here's a recap of recent M&A activity in consumer goods.
Healthy Choice has changed the reputation of frozen foods - revamping over the years based on direct consumer feedback for fewer, fresher-tasting ingredients.
