If brands needed yet another reason to prioritize discoverability for digital grocery, here’s one more: Even consumers with low loyalty to e-commerce usage had online baskets that were more than double the size of their in-store ones.
Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.
Amy’s Kitchen says it is embarking on a new chapter of innovation and transformation, and as a result, has hired Mel Cash to lead the company’s sales and marketing strategies as its chief growth officer, and has promoted Leanne Molter to CFO, which will include IT oversight.
Schwan's Company, the manufacturer for brands like Red Baron, Tony's, Hearth & Fire, Big Daddy's, Villa Prima, and Freschetta pizza, has a new leader at the helm.
The trial run will allow the company to gain insights about how consumers understand the sustainability strategy and interact with the new material. Learn more.
Gluten-free frozen food company Caulipower has a new CEO. The company has named Tyler Ricks to the role, where he will lead the company’s next phase of growth, building off nine product launches in the last year.
