Thomas Ortis, CMO of Eboost, an energy drink and supplement company, shares how they’re using digital twins and generative AI to connect with consumers.
Furthering their goal of creating a 100 percent bio-based bottle while reducing their C02 emissions, the 500ml-sized bottles will be sold exclusively in 22 stores of the British supermarket chain Tesco.
E. & J. Gallo Winery (Gallo) has acquired canned wine and spritzer manufacturer Bev after holding exclusive U.S. distribution rights for the brand for the last two years.
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.