Beverages

A Web-based business intelligence solution now gives employees access to customer data to devise better sales strategies and chase opportunities.

Pepsi-Cola North America Beverages is complementing and reinforcing its core soft drink offerings with a hat trick of innovative products.

VP of Category Management Craig Hodnett reveals the beverage giant's business case for deploying a company-wide initiative to integrate downstream data into all of its operations, starting with category management.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

Consumer ratings and pricing power were combined with financial analysis in a new report to determine the top 20 most competitive consumer goods companies of 2009.

The transaction includes the Wild Turkey brands, along with American Honey liqueur, distillery facilities in Kentucky and related assets, together with aged bulk bourbon inventory.

Combining the capabilities and expertise of both companies, the new firm will develop the overall business strategy for Diageo premium brands to be sold by Kirin in Japan.