The brands are among the first set to participate in Instacart's pilot program, showcasing digital advertisements on its AI-powered smart carts within the store.
Danone is stepping back from its U.S.-based premium organic dairy category. It sold off the segment of business to U.S. investment firm Platinum Equity.
Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.
La Colombe will function as an independent brand; however, Chobani has stated there will be “collaboration and knowledge sharing” between the two companies.
