As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.
The Sunny Delight Beverages Co. (SDBC) recently unveiled efforts that aim to meet the consumer's desire for more wholesome products as well as accelerate its rate of growth.
Confectionary giant Cadbury Schweppes plans to divest three non-core businesses as part of a strategy to achieve its 250 million disposal target outlined for the end of 2007.
Cadbury Schweppes Americas Beverages (CSAB) and Vita Food Products Inc. form a licensing partnership and announce a new line of savory soda-flavored sauces and marinades that feature the popular sodas Dr Pepper, 7UP and A&W Root Beer.