Packaged Beverages

Ward Klein, chief executive officer of Energizer Holdings Inc., has been elected to the Board of Directors of Brown Shoe Company Inc.

PepsiCo's Board of Directors elects Chief Executive Indra K. Nooyi to succeed Steven S. Reinemund as chairman when he retires in May 2007.

The Coca-Cola Company signs an agreement to purchase FUZE Beverage LLC, maker of FUZE enhanced juices and teas.

For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves.

Coca-Cola is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. Mary Minnick, the head of the company's marketing, strategy and innovation division, will leave at the end of next month to pursue opportunities in the U.K. and will not be replaced.

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.