Alcohol

DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.

To maintain its position as market leader in the Canadian brewing market, Molson Coors Brewing Company will implement CAS CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

Labatt Breweries of Canada migrates to a centralized corporate entity

Molson Coors Brewing Company will implement CAS' CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

Jim Beam Brands Worldwide Inc. unveils a new corporate name and visual identity -- Beam Global Spirits & Wine Inc.

Major Brands ensures manual labor is a burden of the past

E. & J. Gallo Winery uncorks account hierarchies to seize up sell opportunities

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.