The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains
Brown-Forman Corporation places a premium on managing its brand assets and interactive content, deeming these to be critical to engaging customers with information that educates, involves and entertains.
Foster's Group selects RedPrairie to supply and implement supply chain execution systems for its Logistics Network Transformation Project in Australia.