Personal Care

Edgewell Personal Care Company is shifting responsibilities, announcing internal promotions as the company moves forward with the planned departure of Nick Powell, president of the brand’s international business. Learn more.

Church & Dwight will acquire the Hero Mighty Patch brand and acne treatment products in a $630 million cash and stock deal. 

Strong retail execution, improved retailer collaboration, and an especially sunny summer have all combined for good news for Edgewell, which said it’s using its in-house digital prowess to share data with retailers. 

Winchell will be overseeing both the R&D and operations teams, reporting directly to the company’s CEO, Nick Blahos. Get more details.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.

L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent.