Cosmetics

Learn about its connected consumer experience, which uses data-driven, lifecycle marketing to bring automated, hyper-personalization to life.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

Helen of Troy is acquiring Olive & June, a rising star in DIY nail care products.

E.l.f. Beauty will enter Dollar General stores this month as the cosmetics company seeks to grow both prestige and value beauty segments.

Beginning January 1, Stéphane de La Faverie will lead the company as president and CEO and join its board of directors.

This follows a trend of luxury companies seeking new opportunities to engage with consumers wherever they are — and this includes Amazon.

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.

The impacts of COVID-19 on the beauty industry are still being felt and personal care brands must invest in keeping up with new trends, according to NielsenIQ’s Global Beauty Innovation Report. Get more findings.