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  • Adidas Sales Force Gets Down to Business

    Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.

  • Catching Up With Randy Benz, VP & CIO, Energizer

    CGT Executive Editor Kara Romanow sits down with Randy Benz, vice president and chief information officer for Energizer, to find out how he complements product and global market growth initiatives with well-thought out information technology investments.

  • Downstream Demand Data

    The key to becoming demand-driven

  • Unilever Boosts Brand Awareness

    In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

  • Anheuser-Busch Buys Rolling Rock for $82 Million

    Anheuser-Busch purchased the Rolling Rock brands and recipes from InBev USA, the U.S. subsidiary of Belgian-based InBev, for $82 million.

  • Masterfoods Returns to Roots

    Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.

  • First Edition

    Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.

  • Value Added

    Outsourcing lets Kimberly-Clark
    focus on customers/consumers
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