H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.
Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.
Nike Brand President Charlie Denson recently announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments.
IBM Corporation is shelling out $100 million in an effort to reach thousands of IT resellers around the globe who sell hardware, software and services to the small and medium business (SMB) market.
As part of an ongoing effort to standardize its human resource-related business processes and consolidate all employee information, Hallmark Cards Inc. deployed Oracle Human Resources Management System (HRMS).
