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Manufacturer

  • The Category Cure

    Schering-Plough Marries product info to make sound category decisions

  • Innovate to innovate

    Procter & Gamble drives new product development with breakthroughs from across strategic functions

  • Examining Innovation

    In conjunction with our first annual Growth & Innovation Forum this month, our September issue also is focused on innovation.

  • Heinz Adjust Store Shelf Priorities

    H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.

  • Picture Perfect

    Web content syndication better educates Kodak customers and increases online traffic

  • Consistent Category

    American Italian Pasta Co. utilizes software for total category view

  • Tropicana Goes Beyond Orange Juice

    Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.

  • General Mills Taps Multicultural MarketS

    General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.
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