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  • LeapFrog Brings School Books to Life

    LeapFrog School announces the Tag School Reading System, a handheld-based connected reading solution to help students develop early literacy skills and become fluent readers.
  • Tyson Foods Take a New Approach to TPM

    Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.
  • Hallmark Connects Military Families with New Cards

    This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music.
  • If the Price is Right: Inside Elmer's 2008 Price Increase

    Elmer's shares details of its highly-targeted 2008 price increase.
  • Tips for Dealing in the Event of a Recall

    In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, CGT picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits.
  • New Clorox Alliance Launches Green Line

    The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.
  • Playtex Improves Baby Product Safety

    Playtex Infant Care addresses growing public confusion about plastics used in baby bottles by announcing the distribution of one million free samples of Playtex Drop-Ins Original Nurser Systems that are free of bisphenol A (BPA), a chemical used to manufacture polycarbonate plastic products.
  • Pulse: Pepsi Cans Reveal Helpful Recycling Facts

    Wonder why that can of Pepsi you're holding feels so familiar? It could be because it's been in your hand before.
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